Our Team

We are practitioners, not theorists. Our team has led transformation at ExCo level inside mid-sized financial services and fintech firms, so we know what it takes to deliver at pace, under pressure and with real accountability.

You get board-level credibility without big-firm economics. A blend of strategy and execution experience. And proof of results in business outcomes, not presentation decks.

Over 25 years of financial services and consulting experience, across firms including Citigroup, Deloitte, HSBC, Provident Group and KPMG.
Hands-on delivery at ExCo and Board level; in retail banking, challenger banking, wealth management and fintech.
A track record of leading multi-million-pound strategic programmes from initiation through to realised outcomes.
Trusted by CEOs, COOs and Boards to navigate complex, high-stakes transformation, not just advise on it.
A powerful blend of board-level strategy, entrepreneurial growth and customer-led transformation expertise, combining deep financial services and consulting experience with data-driven commercial leadership and hands-on digital delivery.

Collectively, our team brings deep practical experience across:

Customer experience design and journey transformation
Digital and technology-enabled operating model change
Growth strategy and commercial value realisation
Programme delivery, governance and benefits realisation
Change management and organisational alignment
Investment and PE/VC-backed transformation

We also work with a select group of specialist delivery partners, in areas including brand and customer research, front-end digital delivery and specialist implementation, to give clients access to the right capability at the right moment.

Our Expertise

Meet the Team

Michael Atack

Founder & Director

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Over 25 years of experience in financial services and management consulting gained with organisations including Citigroup, Deloitte, Capco and KPMG.

Michael has extensive business and commercial experience combined with a real understanding of the challenges associated with the delivery of strategic, operational and technology-enabled business outcomes.

Michael is passionate about creating working environments that foster high-performing teams and works with organisations of varying size and scale. Typically, he operates across diverse stakeholder groups including cross-functional teams, C-level and Board.

Through his extensive consulting and leadership roles, Michael has worked with a diverse range of businesses in helping them navigate complex business challenges and unlock opportunities.

Michael is also a Board member of the Nell Bank Charitable Trust which provides children and young people from all backgrounds with outdoor learning experiences.

Anthony Bagshaw

Communications & Customer Experience Subject Matter Expert

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Over 30 years direct experience within the marketing, data, customer communications and technology sectors. He launched his first business in 1999 specialising in supporting customers build and execute robust data driven communication strategies.

Working with and advising businesses such as BUPA, VW, The People’s Postcode Lottery and NFU Financial he built the business to over 110 people before exiting via a management buyout in 2019.

Anthony is also a shareholder and Director of a direct marketing specialist business with offices in Edinburgh and Cape Town, advising clients on customer journey planning, marketing strategy and technology, currently consulting for businesses such as Knight Frank, ABSA Bank and Go Outdoors.

Since selling his first business in 2019, he has developed his commercial, technology and marketing communications experience to build a programmatic marketing technology platform, which supports clients in the integration and automation of online and offline communications.

Rachel Atack

Director (HR & Operations)

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Over 25 years experience in human resources and operational roles, most recently as Head of HR at Ecology Building Society and as Deputy Bursar at Giggleswick Independent Day & Boarding School.

Prior to these roles, she worked for several large organisations including Skipton Building Society and Norwich Union.

Rachel has experience in the full life cycle of HR delivery including: managing an HR team, Employment Relations issues, Organisational Development, Change Management, HR Projects, Policy work, HR Administration, Absence Management, Employment Law updates and impacts, Project Management, Resourcing, Redundancy and Pensions. She has also held responsibility for operations and Health & Safety.

Rachel now runs a consultancy business, Collaborate Now, working with Schools to run Safer Recruitment compliancce audits, in preparation for regulatory inspections.

Rachel carries out a pro-bono role of Safeguarding Lead for Raising Her Game Charity.